Business
At Continental, we believe in developing our partners for the mutual growth. All our trainings are carefully created to focus on four training pillars: Business, Product, Technical, and Retail Operation. We believe through continuous learning that our business partners will grow stronger together and deliver exceptional services to our loyal consumers.
Continental Learning Portal will provide you information about training courses to help grow and expand your businesses.
Business Pillar
In today’s competitive market environment, some dealers are focused on survival, while some grew but not in value. Our business-oriented courses are based on real-time market observation with latest research and best practices in various business areas, such as Finance, Marketing, Sales Performance, Strategies, etc. As a result, wide range of relevant and up-to-date courses are customised exclusively for our network dealers.
Ep 1: Getting visits from the younger generation to your shop
Oct 20 | 7:00 - 8:30 pm (Live)
Webinar EP 1
Getting visits from the younger generation to your shop
Course Completed.
Millennials are the next generations stepping into the working life, hence the growing power of spending. Learn how to connect to them, understand their buying behaviour and entice them to your shop. Finding the right approach to reach out to them become increasingly important to the future success of your business.
Benefits
By the end of this course, you should understand :
- Millennial Business
- Crowdsource
- Channel medium to millennial
- Use millennial to increase your revenue
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Contents
- Module 1 : Who are Gen-Ys & Zs?
- Module 2 : How to Market Your Shop?
- Module 3 : Crowdsourcing
- Module 4 : Selling Services to Millennials
Ep 3: Facebook Sales Lead Series (Part 1 of 4) - VISUAL
April 13, 2022 | 6:00 - 7:30 pm (Live)
Webinar EP 3
Facebook Sales Lead Series (Part 1 of 4) - VISUAL
Learn the ins and outs of Facebook Marketing over 4 episodes this year! Starting with Episode 3, this guide will help get you up and running with Facebook setup till optimization to increase awareness of who you are and what you do. Check out the impressive trend of visual content that is used by digital marketers now currently to target their audience in mind.
Benefits
By the end of this course, you should understand :
- Personal page vs Business page
- Cover photo design steps & successful samples
- Types of visual post & how to attract eyeballs
- Starting it right in 3 steps
Who Should Attend
Suitable for entrepreneurs, business owners, managers, and social-media marketers
Key Contents
- Module 1 : Cover and profile photo
- Module 2 : Visual content
Ep 5: Facebook Sales Lead (Part 2 of 4) – Copywriting
July 19, 2022 | 8:00 - 9:00 p.m.
Webinar EP 5
Facebook Sales Lead (Part 2 of 4) - Copywriting
Have you ever gone to write a Facebook post only to have your mind go blank? Unlike content writing, copywriting is all about convincing people to take the action that you want them to take.
You need to consider things like the audience you’re speaking to, your brand voice, what you want to accomplish, and how to create engaging text in a conversational way.
We will share our guide to copywriting for Facebook posts that will ultimately help you to write copy that speaks to your customers, in a voice and tone that resonates and draws them in.
Benefits
By the end of this course, you should understand:
- To explains why customers should be interested, why they should take action, and what the point is.
- Copywriting basics, strategy and create demands to trigger ‘call to action’
- Case studies that works!
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Content
- Introduction to Basics
- Strategy
- Do’s and Don’ts
- Winning Copywriting Case Studies
Ep 6: Facebook Sales Lead (Part 3 of 4) – Reply SOP
August 24, 2022 | 8:00 - 9:00 p.m.
Webinar EP 6
Facebook Sales Lead (Part 3 of 4) - Reply SOP
Responding to customer messages as soonest possible is a must in today’s people expectation, but to master messaging to a business with customer being felt more confident in the brand needs a comprehensive step-by-step strategy to build relationships and drive results.
And we know it can also be challenging to manage conversations at scale.
That’s why we put together to help you master messaging, connect with customers and manage your time in this episode.
Benefits
By the end of this course, you should understand:
- How to manage replies to different customers at different messaging stages
- Full cycle of messaging strategy that convinces customers into making purchases
- Message samples for your own reference
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Content
- Automate Replies
- Reply SOP
- Review
- Objection
- Follow-up
Episode 8: FB Sales Lead Series (Part 4/4) - Ads Settings
October 25, 2022 | 8:00 - 9:00 p.m.
Webinar EP 8
FB Sales Lead Series (Part 4/4) - Ads Settings
Facebook has about 21.70mil users in Malaysia in early 2022, and its ad reach was equivalent to 65.8% of Malaysia population at the start of 2022. That’s a lot of attention!
To reach to them through Facebook Ads, you need to know how to create, manage and analyze to reach your ads and engage with your target audience and deliver successful campaigns.
That’s where our finale episode will guide you step-by-step in this episode on how to use Facebook Ads Manager.
Benefits
By the end of this course, you should understand:
- Setup and navigate the Ads Manager
- Understand each ad objective
- Select your audience and set your budget
- Monitor performance
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Content
- Ads Manager setup
- Ads Settings through different campaign types
Episode 10: FB Sales Lead Series (Part 4/4) - Ads Settings
December 14, 2022 | 8:00 - 9:00 p.m.
Webinar EP 10
Ep 10: How to Generate Consistent Revenue for Your Workshop
In business, we all need a standardized operating system. When faced with an issue in our business, we ought to know precisely where to examine the problem and resolve it.
If leads are slowing down and sales are not converting, we should know immediately what we can do to fix it and stay on track to hit our goals.
If we notice productivity is decreasing, there should be a process we follow to determine what the bottlenecks are and refocus our team on the work that matters.
Without processes in place, we are sailing without a map and compass; it is scary and dangerous.
In this episode, our special guest, Leik Hong (entrepreneur & business coach) will share insights about generating consistent revenue through marketing leads, sales conversion and create recurring business for long term.
Benefits
By the end of this course, you should understand:
- Business growth
- Strategy
- Digital marketing
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Content
- Marketing: Generate leads and create opportunity
- Sales: Grab opportunity to convert into customer
- Loyalizing: Create recurring business for long term
Episode 13: Google My Business
November 6, 2023 | 8:00 - 9:00 p.m.
Webinar EP 13
Ep 13: Google My Business
Learn the tricks and techniques to get more clients and sales using Google My Business (Google Business Profile)
By the end of this webinar, we will of covered ways to optimize your GMB for better rankings in the local search results, strategies to maximize the visibility of your listing and perform your GMB analysis.
On top of that, how to make your listing stand so potential customers choose you over competitors.
You would have learnt all the skills you need to fully optimize your GMB and you will fully understand how to keep your business growing for more customers, more business and bring in the money.
Benefits
By the end of this course, you should understand:
- How to create a rock solid strategy for your Google My Business listing
- How optimizing your GMB listing for its enormous benefits
- What factors rank your listing higher in the search results and how to optimize your listing for higher rankings
- Understand and which GMB analytics report to use
Who Should Attend
Suitable business owner who wants their Google My Business to generate more leads and business for them
Key Content
- Creating rock solid strategies for Google My Business
- Optimizing your GMB account
- Understanding GMB and its benefits
