Product
At Continental, we believe in developing our partners for the mutual growth. All our trainings are carefully created to focus on four training pillars: Business, Product, Technical and Retail Operation. We believe through continuous learning that our business partners will grow stronger together and deliver exceptional services to our loyal consumers.
Continental Learning Portal will provide you information about training courses to help grow and expand your businesses.
Product Pillar
While promoting skills are essential in sales training, it is also important that you are well-versed with our products and services when communicating with the consumers. This product training courses ensure that you can communicate effectively on the product value, building trust and confidence in consumer relationships and close deals successfully.
Ep 9: Six Ways of selling UltraContact UC7
Nov 22, 2022 | 8:00 - 9:00 pm
Webinar EP 9
Six Ways of Selling UltraContact UC7
People don’t just buy a product for the sake of it–they buy a solution that will bring the results they want.
That’s why value-based selling (also known as value-added selling) is always effective. It’s the process of taking a consultative, expert approach to sales in order to better convey the value of your product or service.
One of the best ways to sell to your customers is by focusing on how your product or solution can help them. Essentially, if you focus on the value, the price becomes less of an objection.
For our episode 9 webinar, we’ll:
- take a closer look at value-based selling
- explore UC7 technical features
- learn more about UC7’s benefits and results
- go over some technical facts to support your approach
Benefits
By the end of this course, you should understand :
- How to value-sell premium products through visible tyre features.
- Show facts on benefits and results to better persuade end-users.
- Understand how to utilize UC7 demo tool to explain our ‘Aqua Channel Advanced’ feature.
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Contents
- Technology features
- Size range & vehicle fitment
- Value-selling points
Ep 11: How to sell ComfortContact CC7
August 9, 2023 | 8:00 - 9:00 pm
Webinar EP 11
How to Sell ComfortContact CC7
Many prospects are constantly misguided by social media opinions these days. Stand out from the competition and create long term happy customers by providing the right products according to their needs, indirectly creating value than anyone else.
The goal with a value-based selling approach is to put the needs of the customer first, guiding them through the sales process to make n informed decision to best suit their needs (ideally leading to the purchase of your product). This creates anticipation for the positive result having your product will provide compared to competitors, in the mind of the customer.
Here, we’ll take a closer look at value-based selling, explore its features, check-out the value selling benefits, and taking a consultative approach to provide value to the customer, so the sales decision is made based on the potential value the product can provide.
Benefits
By the end of this course, you should understand :
- How to value-sell CC7 benefits through visible tyre features and its technological facts.
- Let customer understand how it suits them, compared to competitors.
Who Should Attend
Suitable for entrepreneurs, business owners, managers, supervisors.
Key Contents
- Technology features
- Size range & vehicle fitment
- Value-selling benefits
Product Features
Having your team completely understand all our product features is important in assisting the customers and building a good rapport as well as professionalism.
Benefits
Equipping your team with excellent product knowledge will help your company :
- Customise product offerings according to consumer requirement to maximise satisfaction and upsells
- Accurately assist the customers on their needs
- Improve customer experience
Key Contents
- Module 1 : Continental products
- Module 2 : Dunlop products
- Module 3 : Viking products
